Helping Brands Grow Since 2017
Brand & Growth Partner for Early-Stage Startups.
Most early-stage startups have a great product, but an unclear brand and growth plan. I fix that.
SCROLL
I'm a designer and marketing professional who researches markets and audiences, builds brand identities that reflect your vision and appeal to your target customers, and designs the websites, content strategies and marketing campaigns that grow your audience and convert them into customers. Then I track and analyse user behaviour to keep refining until all the pieces fall into place.
1. DIAGNOSE
• Competitor analysis • Audience segmentation • Positioning & messaging
2. BUILD
• Brand identity & guidelines • Website UI/UX design • Content and SEO framework
3. GROW
• Organic community building • Paid Meta/Google ads • Conversion funnel optimisation • Lead-gen email marketing workflows
7.36%
CTR on paid campaigns
2x
Conversion rate
~2,000x
Increase in account reach
Creative & Marketing Lead
2020 - 2026
I led BackHug's design and marketing output through a pivotal growth period. I rebranded the company, rebuilt their online presence, and ran organic and paid campaigns that grew their audience 200% and doubled conversions, which helped them expand into the US and into partnerships with elite sports teams including the Chicago Cubs and Texas Rangers.
Creative Consultant
2019 - 2020
I founded and ran Fruit Tank, an independent creative studio delivering branding, motion graphics and web projects clients, including Money Dashboard, Monzo and Edinburgh Hogmanay, where I created an animated installation that was displayed over the Union Canal and was covered in The Guardian, The Times and The Scotsman.
Lead Designer
2019
As Pandable's first design lead I built and led the creative arm of the agency, producing illustrations, blog graphics, motion design and UI/UX work across a range of client accounts, including CardConnect, Paper Republic, and QYNN
Marketing Manager
2017 - 2019
I joined The Edinburgh Collection as a Marketing Assistant and was promoted to Marketing Lead, growing the group's social media and marketing operation across five hotels. I produced photography, video, print collateral and campaigns, and led a full rebrand of a newly acquired hotel.
Ad Campaigns
User Research
UI/UX Design
outside of work...
…I am a keen painter, writer, gardener and cleaner.
That's right, a perfect weekend for me is creating a load of mess on Saturday, and then cleaning it up on Sunday, after a long walk—preferably with something historic en-route (even more preferable there's a standing stone)—and just talking about whatever it is that's on my mind.
I like to learn about myself and I do this through interests, getting to know other people and their views, and working on things that bring out the best in all involved.
Hi, it's me :)
Don't mind if I do
A wonky selfie
Explore My Playground
If you're an early stage start-up looking to take the first leap into sustainable growth, then please hit me up.